Disney's 3D Xmas Carol a first in UK

Bluddy 'ell Christmas comes earlier every year ! Only one error as I can see the promo vid isn't accessible lol.....From this link...


Disney's 'A Christmas Carol' breaks new ground as the first ever fully 'accessible' 3D movie.

This weekend marks a milestone in UK cinema - the release of the first ever 3D movie that is accessible to people with hearing or sight loss. Disney’s adaptation of Charles Dickens’ classic ‘A Christmas Carol’ has been on release with subtitles on the 2D version and with audio description (narration) since early November, when the premiere set a new Guinness world record as the largest ever 3D screening. Now, as part of The Walt Disney Company’s ongoing commitment to provide entertainment to as broad an audience as possible, and thanks to new technology which enables subtitles to sit on a 3D film, ‘A Christmas Carol’ becomes the first movie in the UK to become truly accessible in 3D to people who are deaf or hard of hearing.

Disney’s ‘A Christmas Carol’ has taken £9.5m at the UK box office, with 79% of takings coming from the 3D screens. Clearly there is huge audience demand for the 3D experience. Only now has the technology developed to a stage where subtitles can be overlaid on a 3D image, so that people with hearing loss can enjoy the experience of a 3D film. The problem previously has always been where to place subtitles in the 3D space - in front? the middle? the back? Placed incorrectly, subtitles can cause nausea or headache.

Disney Studio’s Technical Executive Director, Saul Mahoney, said: "Dickens’ story was an innovative, socially responsible tale - a celebration of traditional Christmas-time values - family, sharing and charity. The Walt Disney Company believes in the same values, and has worked with the UK film industry and charities representing people with hearing or sight loss, to ensure that the 3D cinema experience can be enjoyed by as many people as possible."