
Question 1
ContactAFamily @RNID Hi! How have you involved your users in the rebranding process?
RNID @ContactAFamily There've been various stages - 4000+ people interviewed or surveyed, including users, commissioners, members (the RNID has 35,000 members but chose to ask outsiders like the people they want money from !).
Question 2
sirgarg @RNID Do you think the younger and "cultured" d/Deaf will focus more with rebranding.. an open umbrella adopted in the constitution..
RNID @sirgarg We hope our rebrand will make us more relevant to everyone - Deaf, hard of hearing, hearing #rnidlivechat (Hope ? theyhave more chance of getting Bin-Laden as a supporter than deaf people, and the RNID cannot spell culture...).
Question 3
mattisraelsohn Why spend on a rebrand when apparently RNID finances are so tight? #rnidlivechat
@mattisraelsohn In a nutshell we think (and our resarch shows) that finance may get tighter if we dont broaden our appeal #rnidlivechat (You could always take a wage cut, and cut the expenses)...
Question 4
JosephFreeman @RNID Hi Jackie, how else are you involving your supporters on the potential rebranding? #rnidlivechat
@JosephFreeman We are doing it NOW - Facebook, Twitter, our members magazine, face to face meetings, our website #rnidlivechat (No they aren't less than 15% of contributions were from members).
Question 5
kalireads RNID brand is ok, but could message be clearer?: "1in7" equates to 14% of customers, clients, patients, friends, neighbrs #rnidlivechat (1 in 7 refers to the fund givers).
RNID @kalireads Our research told us the current brand is not well recognised, and is a barrier to people who are hard of hearing #rnidlivechat (it IS recognised they just don't like the RNID, can a leopard change its spots ?)
RNID @kalireads I agree one in seven message is powerful, and we should not lose it, 14% may not be easy to understand for everyone #rnidlivechat (The 1 in 7 message ignores deaf people, the proof is via their relenteless medical messages and 97% hoh membership).
Question 6
Sensetweets @RNID Hi Jackie, what do you think's the most important thing to get right? What would equal a successful rebrand for you? #rnidlivechat
RNID @Sensetweets Success = better recognition, a bit of controversy helps publicity, more people thinking we are relevant to them #rnidlivechat (More CASH !).
RNID @Sensetweets Be a bigger, better organisation, persuade people to take early action on hearing loss & look after their hearing #rnidlivechat (Even MORE cash !).
Question 7
paulbharrison @RNID Why spending on re-branding RNID when essential services like welfare rights & employment services for deaf is axed? #rnidlivechat
RNID @paulbharrison Because research shows that rebranding is essential for our long term success and impact #rnidlivechat (And who gives a monkeys the deaf can't work, we don't want them either).
Question 8
JGJones @RNID A new name don't make you more relevant. It's meaningless and a waste of money when core function is same. What changed? #rnidlivechat
RNID @JGJones The name is only part of the brand, Relevance is about services, campaigns AND brand #rnidlivechat (We are hoping you CAN fool most of the people MOST of the time).
Question 9
TheSpiderplant @RNID With coalition govt proposing changes 2 Welfare payments how will RNID lobby parliament to protect people who are Deaf? #rnidlivechat
RNID @TheSpiderplant Lobby as RNID & as part of the Disability Charities Consortium - specific examples will help get message over #rnidlivechat (Answer the question what are YOU going to do ? are you a campaign and support group or not ? stop passing the buck to others...)
Question 10
Sensetweets @RNID how interesting! A bit of controversy is a good thing? Could you explain a bit more - how is the current brand a barrier? #rnidlivechat
RNID @Sensetweets A bit of controversy creates publicity, generates interest and debate - all good stuff! #rnidlivechat (Yeah ! like you pulled your own forum so controversy was never seen, the controversial bit is the deaf they slow us down, they talk too much, don't know their place in the pecking order.)..
RNID @Sensetweets Current name is a barrier - people dont know what initials stand for, many dont consider selves Deaf so put off #rnidlivechat ( You said it ! so drop the D and have done with the charade, erm the 'D' stands for deaf..).
Question 11
@UnstablePromo How are you going to let people know about your new name? Are you going to advertise?
RNID @UnstablePromo We dont have advertising budget - but all pro bon offers welcome! will use centenary as hook, keep costs down #rnidlivechat (Bull they are ALL about adverts, espcially when others pay for it).
Question 12
scope Hi @RNID you can read more about Scope's name change in 1994
RNID @scope A very successful name change and now SCOPE is very well known, We hope to emulate you! #rnidlivechat (The RNID isn't scope, thank God).
Question 13
jboyman How is the rebrand being funded? What other projects are a priority? #rnidlivechat
RNID @jboyman Total cost will be about £260,000 over 2/3 years. Also investing in new website, acquiring new donors #rnidlivechat (They need a new website perhaps one that is accessible and speaks English for start, but then it is for fund givers NOT The deaf, are you poor of reading or what ?).
RNID @jboyman Big expansion of our 'hear to help' services this year - funded by Co-operative Charity of the Year money #rnidlivechat (If you wear a hearing aid fine, if not....)
Question 14
Sorry question been deleted from their Twitter account (Ah ! a real question at last !).
RNID @DeafTAG We do not reach the four million who have hearing loss and have not taken action on it, are in denial or embarrassed #rnidlivechat (4 million ? hello we just lost 5 miilion people !! call the lost and found dept)...
Question 15
RNID @tony_sutton Total spend £260K over 2/3 years Hope to achieve greater relevance and impact #rnidlivechat (And get rid of them pesky deaf people).
tony_sutton @RNID How much will you be spending on this rebranding? And what do you hope to achieve from it? Thanks. #rnidlivechat (More Cash ! were you NOT reading at all ?).
Question 16
GideonHoffman Can I give a thumbs up for rebrand, important deaf people get support -millions with hearing loss now or ftre to reachout to #rnidlivechat
RNID @GideonHoffman Thank you - hope you like it when you see it! #rnidlivechat (Then again someone ELSE who didn't read what she said, it is NOT re-branding for the deaf, we couldn't care less basically we just want our £10m back and out of it.)
Question 17
JosephFreeman @RNID Is your rebranding research available to supporters? Admire the current openness, nut will that continue thru-out this? #rnidlivechat
RNID @JosephFreeman We can summarise key findings on our website, already in One in Seven mag - page 30 #rnidlivechat (Which is gunna cost you as well and what's the point anyway ?)
Question 18
JGJones @RNID It's quite well known by now that RNID is v.bad in being proactive in hiring deaf people - changing this would be much more relevant.
RNID @JGJones This is a myth. We hire the best people for the job and actively advertise on relevant sites to deaf people #rnidlivechat (More Bull manure they have just ONE at exec level, the re-brand is about total zeroing of the deaf influence, it puts fund givers off...).
Question 19
AliceLagnado @RNID @paulbharrison is a legal service to help deaf ppl get dda etc also not essential to our impact?
RNID @AliceLagnado Whose responsibility is a service? We will not subsidise government responsibilities from charitable funds #rnidlivechat (You are just in it for a profit in it).
Question 20
MaryWbn @RNID How will you ensure a name change doesn't lose the legacy and equity built up from 100 years of the RNID brand? #rnidlivechat
RNID @MaryWbn We have had 5 names in 100 years and will have a long transition through the centenary year, looking back and forward #rnidlivechat (5 names and as many remit changes in 5 years too, most to get the 'D' influence out, the buggers show no gratitude at all).
Question 21
Legsmaniac @RNID What do you plan 2 do about the "Last of the Summer Whine" group of whingers constantly running down the new rebranding? #rnidlivechat
RNID @Legsmaniac We have to listen to everyone, the research process ensured we have a balanced view across all audiences #rnidlivechat (Listen and ignore, always been RNID policy, whiners are people too...).
Question 22
Hayleesadler #rnidlivechat Hi Jackie, I hope your well! How come @rnid name changing next year?
RNID @Hayleesadler @rnid Hi Haylee, am fine thanks. Changing because we want to reach many more people like you #rnidlivechat (They already KNOW you, get a grip...)
Question 23
Sensetweets @RNID Have you got a favourite charity rebrand? One that you think really hit the mark?(personal fav = @macmillancancer) #rnidlivechat
RNID @Sensetweets @macmillancancer I like Macmillan, Catch 22 and Rethink best #rnidlivechat (I like Egg and chips).
Question 24
tony_sutton @RNID Your 7 in 1 magazine are mostly focused on hard of hearing people, what about pure Deaf people? Will this be improved? #rnidlivechat
RNID @tony_sutton the balance of articles reflects our membership who are primarily hard of hearing or have tinnitus #rnidlivechat (There you go, from the horses mouth.. who are these 'pure' deaf anyway ? don't you mean POOR ?)
Question 25
Legsmaniac @RNID Do you have any plans to expand into areas you appear to be unheard of? You mostly seem to be in London and Wales. #rnidlivechat
RNID @Legsmaniac Our services are all over England but not equally, some in Wales and Northern Ireland, plus Scotland #rnidlivechat (Nah Wales doesn't want them either).
RNID @Legsmaniac Big plans to expand Hear to Help across UK, including Isle of Man, we want more services in more places #rnidlivechat
Question 26
Legsmaniac @RNID Do you have any figures on the ratio of members Deaf, deaf and HoH? Could you get some if not? (Survey in mag?) #rnidlivechat
RNID @Legsmaniac Results of our most recent members survey are on the RNID website (But NOT if they are deaf and again you are NOT reading what she said, it's about hard of HEARING not deaf people, they don't HAVE any deaf members of note)..
Question 27
kalireads Why not ask RNID members for inspired ideas (on top of existing ideas)? Could come up with something as good as SCOPE #rnidlivechat
RNID @kalireads We asked members for idea, over 200 responses received #rnidlivechat (200 out of 35,000, really committed at the RNID aint they ?)
Question 28
paulbharrison @RNID Success for what? There seems to be a general view within the deaf community that RNID has neglect them with loss of vital services
RNID @paulbharrison Our biggest service area is care and support for profoundly deaf people, we do much less for hard of hearing #rnidlivechat (Biggest area is don't care, 50m last year, less than 10 on the deaf (your own accounts)).
Question 29
tomsteel @RNID Hi Jackie - IHow your new brand be reflected on your website - what plans do you have for your online work?
RNID @tomsteel We will have new website, new online presence in other media - launch next June #rnidlivechat (And the hallelujah chorus played on the vuvuzela...).
Question 30
macmillancancer @RNID ah thank you very much. That is very kind of you :-)
RNID @macmillancancer I only speak the truth! #rnidlivechat (cross your heart AND hope to die ?)...
Question 31
kalireads @RNID You did and I responded, but that asked for reactions to existing ideas rather than brainstorming brilliant new ones #rnidlivechat
RNID @kalireads We asked for ideas in One in Seven, before we researched the list you may have seen #rnidlivechat (1 in 7 is a comic for the hard of hearing, and they vet out deaf input).
Question 32
DementiaUK @RNID How do your supporters feel about spending money that could be used for services on a rebrand? #rnidlivechat
RNID @DementiaUK The majority of members who wrote to me were in favour of rebrand, and majority in our research #rnidlivechat (All 200 out of 35,000 of them ? majority stats isn't their bag is it ?)
And finally...
RNID Sorry, time to go folks. Sorry my computer really slow today - it needs a holiday or to be dropped from a tall building! #rnidlivechat (Just don't let go of it...)





