Sorenson Communications, LLC, the company that revolutionized Video Relay Service (VRS) communication for Deaf people, introduced Sorenson Bridge, the first videophone tree designed specifically for users of American Sign Language (ASL).
Sorenson Bridge and its patented technologies were created as a way for schools, agencies, businesses and organizations that serve the Deaf to efficiently communicate in ASL, enhance the way they conduct business and strengthen the Deaf communities they serve. Sorenson works with these organizations to customize a phone tree menu for each organization's unique needs.
Until the introduction of Sorenson Bridge, Deaf callers had to navigate audio phone trees through sign language interpreters, a time-consuming and often tedious process. Now, with Sorenson Bridge, callers see and choose from video menus shown in ASL. Through the use of a keypad, callers select the option of the intended call recipient or department. For example, a caller may choose tech support, a receptionist or the accounting department from the visual phone tree menu. As ASL is the native language for most Deaf people, the visual phone tree is a welcome and empowering technology.
As a part of testing, Sorenson implemented Sorenson Bridge at the Indiana School for the Deaf (ISD) and worked alongside ISD to customize a menu that would be convenient and intuitive for Deaf parents and vendors who called the school.
ISD superintendent and CEO David Geeslin says, "Sorenson is a dream partner when it comes to collaboration for the benefit of students. ISD parents and staff who have made a call through Sorenson Bridge have remarked they can sense the positive energy of our students and staff and the values of Sorenson in supporting our educational endeavor for our students."