A decent article witha broader approach to awareness than most we read, undone a little by using the term Deaf 'though! What needs to be done is NOT using the term 'Deaf' to describe people with hearing loss. This switches emphasis AWAY from them.
Contrary to stereotypical community perceptions, not all hearing impaired people are simply deaf as a post and unable to hear anything, and most certainly, they are not stupid or dumb! Government, big business and private enterprises tend to ignore the fact that deaf and hearing impaired people are clients and customers too who need equal access to services, goods and support, but sadly a majority of service providers have no policies, procedures and practices in place to meet even the basic needs of hearing impaired people.
Deaf people have interests, likes, wants and of course, money to spend too just like everybody else. Congenital or acquired, there are varying degrees of deafness: mild, moderate, severe, profound, and complete, or total.
Common across the spectrum of deafness is that: many have trouble hearing and discerning sounds; they find it hard and struggle to understand clear speech; they have difficulty engaging in conversations, communicating and interacting with other people, and being understood; they find it very hard and exasperating to engage with people in public places; they will turn the television up and often avoid talking to people on the telephone.
You probably wouldn't be able to spot a deaf person in a crowd, but there are both subtle and obvious signs that a person is hard of hearing.
Hearing impaired people might ask you to repeatedly say something over and again; their voice could be considered loud and their speech might sound 'funny' to you; they'll insist on texting you rather than talking on a phone; they might appear to be rude by staring at your face; they might appear to have ignored something that you have said or an instruction that you have given; they might cup their ears or utilise subtitles; you might spot a hearing aid; you might notice them signing, or they will just simply tell you that they can't hear you.
Community, communication, participation and social interaction are paramount social norms which are the mainstay of any society; unfortunately though, government entities, big business, commercial enterprises and service providers, the community, and family and friends are generally oblivious and inconsiderate to the difficulties faced by deaf people.
Deafness is a disability fraught with negative experiences and discrimination associated with erroneous community perceptions where hard of hearing people are denied the same courtesies and equal accessibility to services, goods and support as any ordinary person would expect.
All too often, hard of hearing people become marginalised and isolated; more so because many without hearing difficulties can't empathise, let alone understand the many frustrations faced by those with hearing loss on a daily basis.
Mouths are covered, backs are turned, faces are masked, kettles are turned on, televisions are blaring, fans and air conditioners are on full, background noises mask conversations, car windows are open and shopping centres and restaurants - with all their hustle and bustle, and screaming children - well, they're are a bloody nightmare!
Notwithstanding the fact that people with an unaffected level of hearing are often referred to foreign client and customer service call centres and complain that they can neither hear, nor understand what is being said to them, no thought is given to the plight of the hard of hearing and deaf people who are alienated and discriminated against, occasionally ridiculed, patronized, and even mocked.
Little thought is given to the reality that a deaf person cannot hear the whisper of one's name being called out in a crowded medical surgery; that they can neither hear, nor understand public announcements at public venues, public transport hubs and at airports where there is significant background noise; that they can neither hear the voice of a customer service officer in a crowded retail hub, nor hear the hello of a passing friend in a crowded street; the voice of a loved one in a noisy public environment, or the ever tender I love you of a lover whispered in the ear.
Some of those difficulties faced by hard of hearing people include getting service at shopping centres where background noise is all around and diversionary; at coffee shops where conversations are loud and many, and where espresso equipment is constantly being used; at railway stations and public transport hubs where ticketing offices are often screened and traffic abounds; at airports where announcements are repeatedly quick and the content lost to a noisy environment, and at take away establishments where crew members talk and serve quickly amidst clanging dishes and cutlery.